Waracle

Waracle

High performance mobile apps for iPhone Android iPad Facebook Web Smart TV

The UK's most innovative businesses trust us to develop, market and optimise awesome apps to enhance recognition, engage customers and build revenue streams.

“Waracle generated international exposure”

Ross Burns - Zero Waste Scotland

  • Referend-um
  • NHS Scotland
  • Virgin Atlantic Airlines
  • Sony Music
  • Scottish Album of the Year Awards
  • G1: Student Recommended
  • Herald and Times Group
  • Love Food Hate Waste
  • Scottish Football Association
We're definitely not web & mobile app beauticians, we hate that ego, wishy-washy subjective cr@p. We're developers and marketers 100% committed to doing stuff that delivers for customers, using science, data, analysis, psychology and creative noodle to ship, improve & test amazing apps & sites...
Web, Support, App, Optimisation, Design, Game, Anylitics, Smart TV, Development
Web, Support, App, Optimisation, Design, Game, Anylitics, Smart TV, Development
Waracle are designers, nutters, coders, analysts, gamers, psychologists & old boring process guys based in Scotland. A weird mixture of what it really takes to do apps & web that do great business. Developing beautiful mobile apps is part of the mix .. but only a part.

We manage the complete app development process - from concept to UX/UI design, development and testing, to product launch and ongoing maintenance and support.

Since 2007 Waracle has worked with brands and innovative businesses across the UK to develop high performance apps and games for mobile, web and smart TV. Waracle's team of highly skilled app developers are always on hand to ensure you receive a comprehensive end-to-end service for your project.

Waracle are experts in understanding your business goals and objectives to create rich and immersive apps for mobile and tablet. Waracle take pride in developing awesome apps across multiple platforms that engage users, enhance recognition and generate revenue.

  • Mobile Development

    Since the advent of Apple’s iPhone in 2007, mobile apps have become integral to the way that people access information. User behaviour has changed dramatically since the advent of mobile apps and as people move away from browser-based information towards mobile access Waracle have...

  • iPhone App Development

    Waracle has a highly experienced iPhone app development team capable of delivering value and innovation for you and your customers. Our aim is to develop awesome apps for iPhone that engage your end users and convert prospective buyers into paying customers. The Waracle technical team...

  • Android App Development

    Waracle have been developing ground-breaking apps in this exciting space for the last 4 years, making us one of the first firms in the UK to focus on Android application development. Our aim is to develop awesome apps that engage your end users and convert prospective buyers into paying...

  • iPad App Development

    Here at Waracle, we’re seriously passionate about developing awesome apps for iPad. Our highly experienced and skilled iPad app development team care about delivering value and innovation for you and your customers. Our purpose is simple. We want to create beautiful iPad apps that...

  • Windows Mobile App Development

    Waracle’s highly skilled and talented engineers use the official Microsoft development tools to create powerful, rich and immersive mobile applications. Successful mobile application development means paying attention to detail and ensuring your Windows phone app runs across as many...

  • BlackBerry App Development

    BlackBerry and its wireless mobile devices are used by millions of businesses, independents, and consumers across the world. With its end-to-end security it has innovated e-mail, personal calendars, and corporate data, keeping users connected and secure with their information across the...

  • Android Tablet App Development

    Waracle’s Android Tablet App Development team have worked with some of the UK’s most innovative businesses to produce apps for Android tablet and mobile devices. Having worked with the NHS and The Scottish Government, the Waracle team are perfectly positioned to bring your Android app...

  • QR Codes Implementation

    Here at Waracle we often get asked the same question, ‘what exactly is a QR code?’. We wanted to talk about it so as to demystify the technology for our customers, so here goes. A QR code is a two dimensional bar code/matrix code. It doesn’t look like a conventional bar code one...

  • Augmented Reality App Development

    If your business or brand is seeking to develop a highly engaging augmented reality app for mobile or tablet, look no further than Waracle’s highly skilled and dedicated team of developers. Effective use of augmented reality can bring an entirely new dimension to mobile viewing...

  • Point revision updates

    Having developed mobile applications for iPhone, Android and many other platforms, Waracle know are perfectly positioned to take your app idea from conceptual planning, through UX/UI design and eventual deployment to the app store. One of the key aspects to successfully marketing a mobile...

  • Backend as a Service Integration

    As a leading UK app developer, Waracle were one of the first creators of mobile backend as a service (MBaaS) in the world. Waracle developed ‘Kumulos’ as a means of reducing the timeline of complicated development projects, minimising development complexity throughout each app...

  • UX/UI Design

    User Interface design and User Experience Since 2007 Waracle has been developing high performance mobile apps designed to delight and engage the end user. Having worked with blue chip brands across the UK Waracle has gained a solid understanding of the User Interface design and User...

  • Web Development

    Waracle have been at the leading edge of web design for over 8 years, constantly keeping up to date with industry trends and discovering new ways to help our clients grow their business. With a dedicated web development team in the heart of Dundee, Waracle serve a client base in Glasgow,...

  • Mobile Commerce App Development

    2013 is the year of mobile commerce. Smartphone technology has proliferated the mainstream to such an extent, that shopping via an iPhone or Google Android app has never been simpler, or more profitable for forward thinking businesses. The eBay CEO John Donahoe recently suggested that the...

  • WordPress Site Development

    Waracle’s highly experienced team of designers and developers have vast experience in utilising the WordPress web development platform. Over the years Waracle has worked with numerous clients such as The Scottish Government and The Scottish Football Association to deliver high...

  • Web Applications Development

    Here at Waracle we love using the social web. We also love being part of it’s creation and developing high performance web applications that convert your site visitors into paying customers. Having spent years mastering the finer points of OOP (object-oriented programming) and scripting...

  • Mobile responsive design

    Designing a website that renders well on all platforms and browsers would be next to impossible considering the vast number of computers, tablets and phones on the market all with varying screen dimensions. Responsive Web Design is an approach that takes into account this unlimited array...

  • Cloud Hosting

    So what is cloud computing? In it’s simplest terms, cloud computing refers to computing based on the Internet. In years gone by, businesses and brands would have a physical machine or server onsite in the office to run and download applications and pieces of software. Now using the...

  • PPC Campaigns

    Here at Waracle we’re constantly exploring and discovering new ways to drive traffic for our customers apps and websites. Pay-Per-Click (PPC) advertising can significantly boost the number of qualified visitors to your business website. The benefits of PPC advertising can be experienced...

  • Google Remarketing

    Google remarketing is a relatively recent method of online marketing that enables innovative businesses to increase conversions via the web. On average, statistics suggest that 98% of people browsing any web address, at any time, will leave without converting. Essentially this means they...

  • Search Engine Optimisation (SEO)

    The art and science of search engine optimisation (SEO) is something that has changed considerably over the years. In fact, maintaining best discipline and practice in SEO is an ongoing concern for the modern day business owner. Effective SEO is about generating traffic to your website or...

  • Landing Page Optimisation (LPO)

    Developing a great SEO strategy and LPO are two totally separate things. SEO is the art and science of delivering traffic to your website or app. Landing page optimisation (LPO) is the business of converting this traffic into tangible sales enquiries and revenue. The Waracle team are...

  • Conversion Rate Optimisation (CRO)

    Conversion rate optimisation (CRO) is the process of using key performance indicators (KPI’s) to bring science, discipline and a process of ongoing performance enhancement to your websites conversion potential. In other words, we are trying to develop websites that sell. Having a good...

  • Smart TV Development

    We are witnessing an explosion in smart TV services that will revolutionise the marketplace. YouTube, MSN, Skype, YouView, Google and Twitter all have apps running via the smart TV. Combined with the events of major sporting tournaments such as the London 2012 Olympics, demand for TV...

  • Apple TV App Development

    The much publicised launch of a potential SDK (software development kit) for Apple smart TV heralds a new world of opportunity for developers, businesses, brands and agencies across the world. In the same way the iPhone successfully revolutionised the world of mobile, Apple has a...

  • Smart TV App Development

    In 2013 smart TV is set to revolutionise the world of app development. So what is smart TV and why is it an important platform for brands, agencies and forward thinking businesses? Apps for smart TV and connected TV enable viewers to experience sophisticated web driven services via a...

  • Game Development

    Waracle have developed games for brands across Europe, from London to Bucharest, we have carried out game development projects across a number of platforms. In recent years, organisations have turned to games as a way of engaging customers and enhancing brand awareness. Brand...

  • iPhone & iPad (iOS) Game Development

    Waracle is a full service design and development agency for iPhone and iPad (iOS) game and app development services. The Waracle team has extensive experience in designing, developing and launching successful games for iPhone, iPad and iPad mini. The Waracle team began developing for iOS...

  • Facebook Game Development

    Imagine there was a magic recipe that was capable of transforming the way you do business. With this recipe, you could acquire more new customers, stimulate greater loyalty amongst existing customers and attract the most talented employees. Imagine how different life could be....

  • Flash Game Development

    The Waracle Flash Game Development team has considerable expertise in flash game development for clients across the UK. Waracle has worked with Flash to develop games for Facebook and the web. The companies latest release for Facebook ‘Highland Titles’ reached over 30k monthly active...

  • Android Game Development

    Waracle has been developing high performance games for Android mobile and tablet devices since 2008. Our Android Game Development team of highly experienced designers, developers and artists are ideally positioned to take your Android game idea for tablet or mobile from concept all the...

“Our app reached #1 on the app store”

Clare Bodel, SFA

    • Referend-um

      The mobile app for Scotland's Referendum in 2014

      Currently available for iPhone users, Referend-um is an interactive voting app for the 2014 referendum in Scotland. You can download the app straight to your mobile device. You can discreetly and privately cast your vote using the unique ‘yes/no’ slider. Once you’ve privately cast...

    • NHS Scotland

      App development

      NHS Scotland selected Waracle to develop the Scottish Dental Clinical Effectiveness Programme (SDCEP) iPhone app. The SDCEP app replicates print based guidance but significantly enhances its functionality through the use of search, favourites and bookmark features. NHS Scotland were...

    • Virgin Atlantic Airlines

      iPhone App Development

      Waracle developed an iPhone® app for Virgin Atlantic that allows people to track flights in real time. Whether flying from Edinburgh or London, the iPhone® app lets you view Virgin flights on a 3D spinning globe. Waracle also developed a web based notification service that lets Virgin...

    • Sony Music

      Web Development

      Waracle were commissioned by SONY Music UK to design and develop a new website for Dundee band, The View. Our brief was to design a website in line with The View’s branding and focus on social media integration such as Facebook, Twitter and Youtube. Waracle developed the site in weeks...

    • Elmwood College

      iPhone App Development

      Elmwood College identified a need for app development to help their students with the transition between college and University. Our in-house designers and app development team were happy to help out, translating a complexed set of requirements into a user-friendly, super-functional...

    • PMW

      iPhone/Android App and Web Development

      Partridge, Muir and Warren are a London based financial services company. As trusted iPhone, Android and web developers, PMW commissioned a new website alongside bespoke iPhone and Android apps to help their customers access their portfolios at home or on-the-move. Developing...

    • Holyrood Magazine

      Web Development

      Edinburgh based Holyrood Magazine is Scotland’s leading political and current affairs publication. Waracle developed a brand new website for Holyrood to help them increase their readership and provide a refreshed, contemporary presence on the web. With plans to develop across mutliple...

    • Ascension Media Group

      Facebook Application Development

      London based Ascension Media Group is a global investment vehicle that funds cutting edge start-up businesses. Ascension commissioned Waracle to develop an innovative social game prototype for one of its clients to help monetise their start-up. Waracle were chosen based on their track...

    • Jameson Whiskey

      iPad App Development

      Waracle are the trusted app development partner of Edinburgh based design agency, Contagious. Contagious selected Waracle to develop an iPad app for their client Jameson Whisky, an iPad app designed for Jameson Whisky sales agents to demonstrate their product range to potential clients....

    • Scottish Album of the Year Awards

      iPhone/Android App Development

      The Scottish Music Industry Association sought an app developer to help raise the profile of their event, The Scottish Album of the Year Awards. Waracle were chosen ahead of developers across Scotland and developed an iPhone and Android app for the event which allowed people to stream...

    • G1: Student Recommended

      iPhone/Android App Development

      G1 Group PLC, Scotland’s largest entertainment provider with operations in Dundee, Edinburgh, Aberdeen and Glasgow, tasked Waracle to develop a voucher-based iPhone and Android app for their Student Recommended brand. The Student Recommended app allows students to redeem vouchers at...

    • Positive Coaching Scotland

      iPhone App Development

      Positive Coaching Scotland chose Waracle to develop an iPhone app that helps young sports people improve their daily routine and chance of sporting success. With in-house iPhone, Android, BlackBerry and Windows 8 app development expertise, Waracle have established processes for...

    • Taxi App

      iPhone App Development

      Having been let down mid-project by another app developer, Waracle were tasked with delivering a Taxi booking iPhone app for Aberdeen firm Whaapp within short timeframes. Waracle took over the project and delivered TaxiApp in time for Whaapp’s pre-planned marketing launch. The TaxiApp...

    • NHS Questionnaire App

      Android App Development

      The NHS selected Waracle ahead of app developers across Scotland to develop an Android tablet app for their Patient Assessment Questionnaires. A print-to-digital app, the project has helped the NHS save time and money by replacing a paper-based process with a slick, user-friendly tablet...

    • Stirling Council

      iPhone App Development

      Waracle worked with Artisanoption to develop an iPhone app for Stirling Council that showcased the regions food and drink produce using Apple Maps. Developing iPhone and Android apps collaboratively with design agencies is something Waracle excel at, and our work for Stirling Council...

    • Sophie Butler Hairdressing

      Web Development

      Sophie Butler Hairdressing in St Andrews are one of Waracle’s longest established clients. Over the years, Sophie Butler has relied on our web development, hosting and support services. In 2011 we developed a new site with a focus on social media...

    • Home Passport

      Web Development

      Waracle have developed a business critical web application for Home Passport that allows estate agents to easily create PDF brochures for selling houses. The Home Passport web application has been generating revenue since it’s development over a year ago and Waracle continue to support...

    • Spreebook

      iPhone/Android App and Web Development

      Spreebook are Scotland’s largest discount provider. Waracle look after all of Spree’s web and app development needs. Since taking Spree on over a year ago Waracle has successfully developed 3 ecommerce websites, the VoucherSpree iPhone app and the VoucherSpree Android app. Waracle...

    • Dundee United

      iPhone App Development

      After their Scottish Cup win in 2010, Dundee United chose Waracle to develop the club’s official iPhone® app. The iPhone® app allows Dundee United fans to keep up-to-date with breaking news and club info and upon its release was featured by Apple® as one of the top sports apps in the...

    • Herald and Times Group

      Web Development

      Waracle developed a social media platform that generates additional revenue for publishers. The Herald and Times Group saw Wetoc’s potential and have integrated our technology into their TGO website. Wetoc is designed to target adverts at relevant user groups and now generates...

    • Dundee Heritage Trust

      iPhone App Development

      Dundee Heritage Trust manage two of Dundee’s most iconic tourist attractions: The RSS Discovery and The Verdant Works. Waracle were selected by the Dundee Heritage Trust to develop an iPhone app that enables tourists to view attraction information and also take advantage of exclusive...

    • Pitch Blue Solutions

      Web Development

      PitchBlue provide intelligent management and leadership development for organisations across Scotland. The PitchBlue website went online within a matter of days and their content management system allows them to quickly and easily update content on the...

    • Love Food Hate Waste

      iPhone/Android App Development

      As the largest supplier of iPhone apps to the Scottish Government, Waracle were perfectly placed to respond to Zero Waste Scotland’s request to develop a fun and engaging iPhone app that helps the public reduce their food waste. Upon release, the Zero Waste Scotland iPhone app reached...

    • Public Contract Scotland

      iPhone App Development

      Waracle developed a ‘world first’ iPhone® app for Public Contracts Scotland. Launched by Scotland’s Finance Minister, John Swinney, the PCS app helps businesses access tender opportunities on the move, resulting in efficiency savings for the public sector. We are in discussions to...

    • Scottish Football Association

      iPhone/Android app development

      The Scottish Football Association commissioned Waracle to develop an iPhone app to help engage with their fans and generate revenue. Waracle were selected ahead of iPhone developers from across the UK and developed an app that reached Number 1 on the Apple app store. Waracle continue...

    • The European Nature Trust

      Facebook Game Development

      The European Nature Trust (TENT) have embarked on an exciting project with Waracle to design, develop and support a unique Facebook game that promotes conservation. TENT leverage funding into conservation projects across Europe and are using the development of the game to help raise...

    • Highland Park

      iPhone and iPad App Development

      Highland Park is an award winning, globally recognised whisky brand, owned by the Edrington Group. Waracle were approached by Highland Park to design, develop and support an iPhone and iPad app that enhances their brand and engages with new and existing customers. The Highland Park iOS...

Why The iPhone 6 Plus Is A Marketing Game Changer

Posted by: Waracle / Sep 28, 2014 / Catagorised as: Uncategorized

Screen shot 2014-09-28 at 19.09.03 Despite ‘bend-gate’, sales of the iPhone 6 and iPhone 6 Plus have been impressive, shifting 10 million units in less than 3 days. But what does the iPhone 6 Plus mean for marketers and businesses? If you’re in the business of converting prospective customers into leads, today we’ll explore why the iPhone 6 Plus is a game changer. Here are three ways marketers can take advantage of the new iPhone 6 Plus features: 1.) Bigger Screens = Easier Messaging With the iPhone 6 Plus, marketers now have more ammunition when it comes to hammering home messaging. If you’re in the business of creating banners and advertising,... Read More