Imagine there was a magic recipe that was capable of transforming the way you do business. With this recipe, you could acquire more new customers, stimulate greater loyalty amongst existing customers and attract the most talented employees. Imagine how different life could be. Winning the hearts and minds of your customers is about making them feel special. One thing that binds people universally is their need to feel important and wanted. Customers need to feel valued and you must show that you appreciate them. If you can create a tribe of people who share your common values and beliefs, it enables them to evangelise...

Read More

January 11th 2012 saw the launch of the new Waracle website, with a new emphasis on developing social and online games. In late 2011, Waracle began work on a Facebook game for The European Nature Trust. The European Nature Trust (TENT) has embarked upon an exciting new project with Waracle to design, develop and support a unique and innovative Facebook game that promotes conservation. TENT leverage funding into conservation projects across Europe and are using the development of their Facebook game to help raise awareness of their cause and to generate revenue to re-invest in conservation activities. This is a great example of how brands and businesses can establish...

Read More

People of the tartan army; Pull on your football tops, hitch up your kilts, sound the bagpipes and get your iPhones out. Waracle have big news; We are privileged to announce the release of the Scottish National Teams iPhone app. The new application allows users to keep up-to-date with the latest news, videos, fixtures and results. Also, the app provides current player profiles and a historical archive of the team's history. Last but certainly not least, users can 'Scotify' themselves - a feature of the SFA app allows users to upload a picture of their face, select from an array...

Read More