Here at Waracle we’ve been busy for the past 18 months on a somewhat covert project. The project is called Kumulos and its aim is simple: to help app developers build cool apps and do better business. Kumulos now has 1000 paid subscriptions from all over the world and the platform is free to use while you develop your iOS and Android apps. Once you go live on the app store, it costs $10 per app, per month so it’s real easy for app developers to get involved. Why is this exciting? It’s the first platform of its kind in the...

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Imagine there was a magic recipe that was capable of transforming the way you do business. With this recipe, you could acquire more new customers, stimulate greater loyalty amongst existing customers and attract the most talented employees. Imagine how different life could be. Winning the hearts and minds of your customers is about making them feel special. One thing that binds people universally is their need to feel important and wanted. Customers need to feel valued and you must show that you appreciate them. If you can create a tribe of people who share your common values and beliefs, it enables them to evangelise...

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January 11th 2012 saw the launch of the new Waracle website, with a new emphasis on developing social and online games. In late 2011, Waracle began work on a Facebook game for The European Nature Trust. The European Nature Trust (TENT) has embarked upon an exciting new project with Waracle to design, develop and support a unique and innovative Facebook game that promotes conservation. TENT leverage funding into conservation projects across Europe and are using the development of their Facebook game to help raise awareness of their cause and to generate revenue to re-invest in conservation activities. This is a great example of how brands and businesses can establish...

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