Put simply, apps make things easier; they make accessing information quicker and more convenient for the user. The app market caters for everyone, from apps that help you find a bus to apps that let you book a table. Businesses are now putting faith in apps to generate revenue, raise brand awareness and increase user engagement.

Since the release of the Apple iPhone and app store back in 2008 apps have become the medium by which people access information on the move. Most businesses have probably asked themselves ‘do I need an app?’ but without fully understanding the benefits it’s hard to make a decision. Whether its iPhone, Android, BlackBerry or Nokia, an app can benefit your business for the following reasons:

Generate revenue – develop an app that will generate your business revenue. Whether you’re a retailer or a publisher, you can charge at point of sale or used a subscription based model. Either way, the top mobile platforms (iPhone, Android, BlackBerry) make the payment process simple and will help your business sell more products.

Embrace social media – most apps use Facebook Connect functionality allowing app users to post to Facebook through your app e.g. “David has purchased a lawnmower using the Argos app” Facebook will open up your business and your products to a network of over half a billion users.

Raise brand awareness – as the market is still very much in the ascendancy, apps generate publicity for your business and extend your brand’s presence to the ever growing mobile platform. Be seen, be heard and most importantly show your customers that you want to make their lives easier.

Increase user engagement –the touch screen functionality and intuitive design can offer a more engaging experience than traditional web browsing which means you are more likely to get your customers attention and engage with them on a deeper level.

Recent stats reveal that in Scotland alone there are nearly 1 million iPhone users. The rest of Scotland is made up of Android, BlackBerry and Nokia devices.

Waracle develop apps for iPhone, iPad, Android, BlackBerry and Nokia.

If you have an idea for an app or would like to now how an app can benefit your business specifically, give Waracle a ring on 01382 529528 or email d.romilly@waracle.com