Heavyweight entrepreneur Richard Branson is giving like minded wannabees an opportunity for a little bit of fame, if not fortune, through a new production that will air on Virgin Atlantic flights. The billionaire is launching PitchTV, which asks entrepreneurs to submit video elevator pitches for their business. Users then get to vote on their favorites, with the top 5 being compiled and shown on Virgins in-flight entertainment system.

Right now there isnt much to the venture, other than a small blog post from Branson and a page set up for entrepreneurs to upload their video. Branson hints that there is more to come though, writing that "Viewers will be able to get in contact with the chosen entrepreneurs and who knows among the viewers might be someone with the power to bring your idea to life. Each year, I will also personally select my favourite pitch, and the winner will receive a very special prize which Ill reveal more details about later on."

Video elevator pitches arent a completely new idea its actually the basis for Vator.tv, a site that offers some fairly robust functionality for entrepreneurs as well as contests where they can win investment for their ventures. But Bransons production adds a unique twist showing the best videos to business travelers which, could lead to some chance connections that culminate in business deals.