After yesterdays blog, I thought it would be a good idea to lighten the mood a little. What better way to achieve this than to wax lyrical upon this weeks topical hot potato: the dreaded swine flu. Sounding like some sort of demented Russell Brand gag, swine flu has provided this years answer to SARS and the West Nile Virus. As such, I haven't paid a great deal of attention, seemingly hoping I wont be affected in any way (famous last words…).

But in the age of Twitter, hysteria over the latest potential end of humanity virus is spreading well, like a virus. Trendrr, which tracks trends across social media sites, just sent over the numbers, and they are off the charts – literally.

Tweets about "Swine Flu" are now at an astonishing 10,000 per hour, up from an average of a few thousand earlier in the day. Of course, this is the snowball effect that Twitter can have on a given subject, whether it be Christian Bale, Susan Boyle, Ashton Kutcher or other viral phenomenons that we've seen pop up since the microblogging site crossed into the mainstream chasm.