Developing a Facebook application for your business can be a great way of marketing your services and engaging with your customers. Here at Waracle, we are committed to producing outstanding software and web technology and are currently working on Facebook application of our own. We understand that by tapping into a community with a diverse and rapidly growing demographic, we can reach out to our friends and acquaintances in an innovative and meaningful way. By harnessing the potential of the tools provided within software developer kit, we can create applications and software for Facebook that provide a perfect platform for deeper customer interaction. By providing a level playing field for feedback about you products and services, you can learn what is important to your customers. Building a customised Facebook software application with Waracle offers an exciting new customer engagement strategy and can help you to acquire new clients, whilst keeping existing ones happy. So what can you do with Facebook applications and software?
Facebook Connect is a developer toolkit that has been created to allow the integration of Facebook features and components into your website. The software is all about three things: traffic, engagement and revenue. But what are those features and how can they be used to help grow your business? Here is a brief breakdown of what you can actually do with the FBC feature set:
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Give your friends the ability to share links to other websites, images and provide a brief description with just one line of code.
Share and distribute rich media such as videos, images, embedded links, user generated content and flash elements. These elements can then be commented on and embedded directly and discreetly into your very own web page.
CNN and Bravo are two examples of companies who understand and embrace the benefits of using Facebook Connect for business. They have both enabled users to chat live next to your streaming or static content.
Users love to see what their friends have done recently. Show users what their friends have been doing on your site. What have their friends commented on? What content have they uploaded? Make your own version of the newsfeed, targeted to your site.
Add “with your friends” to everything your site does. Which concerts are most popular with your friends? Which book is everyone reading, or, which book is your mom reading? Target content based on what users’ friends are doing.
With a simple “Connect” button users can register and log-in to your site in just two clicks. Adding Facebook Connect has increased registration by up to 300% for some Facebook Connect Partners.
Integrate data users have already shared with Facebook to create a more personalized experience. For example, serve them targeted information based on their location, age, gender, or interests.
So hopefully this has provided you with an insight into how your company can start to harness the power of modern social media to stimulate customer engagement, traffic and monetisation. If you are interested in working with Waracle to develop Facebook applications or software that can be seamlessly integrated into your website, please call us.
Please watch this space for details…
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