The Opportunity
Creating a structured process for new product development
With a 5 year R&D contract signed with Roche, Nye wanted to expand their solution offering but as a new startup, needed better product research and validation processes, and the benefit of experience to validate product ideas before construction. Ultimately, the objective was to deliver value to the client and users - but also to maintain engagement and motivation internally to create a sense of achievement for the team and its stakeholders.